A New Chapter in my Black Grimoire.
How Blood & Blossom Began and Why I Create Subtle Fandom Designs for Adults.
Blood & Blossom didn’t begin as a business idea. It began with a conversation.
I was talking with a co-worker outside of work - the kind of casual, off the clock chat where hobbies come up naturally. Anime, games, fantasy books. The things we love when we’re not trying to be “professional” versions of ourselves. At some point, they asked me not to mention that they liked anime at work.
Not because it wasn’t true; but because they didn’t want to be judged for it.
That moment stuck with me.
Fandom Isn’t New, Judgment Just Changed Its Shape
Liking anime, gaming, or fantasy isn’t something to be embarrassed about, but for a long time, it was treated that way. In the 90s, if you liked games, you were a nerd. If you loved fantasy, you were childish. If you cared deeply about fictional worlds, you were “cringe" (though we didn't use that word back then but the energy was the same lol).
The world has changed, but not everyone’s mentality has.
I’ve experienced it too, mentioning something I love and getting laughed at by my colleagues. Being told it’s weird, immature or strange. Watching people shrink parts of themselves to fit into workplaces or social spaces that don’t feel safe enough for honesty.
I’m lucky, I don’t care much anymore but not everyone feels the same way as me, and no one should feel like they have to hide the things that bring them joy just so they can be taken seriously.
That’s where Blood & Blossom really began.
Creating a Space That Feels Safe and Still Stylish
I didn’t want to create merch that forced people to choose between self expression and comfort. I wanted to make products that invite without demanding it. Pieces you can wear, use, or display without bracing yourself for judgment, but that still light up instantly when a fellow fan notices.
That’s why Blood & Blossom focuses on subtle fandom-inspired designs.
Not because it should be hidden but because subtlety can be empowering.
That moment when someone who knows sees your sticker or print and goes,
“Wait… is that?”
That’s the moment I design for.
Why I Chose Subtle Fandom Over Trends
Trendy merch is loud by nature, it announces itself. And for some people, that’s perfect. But for others, especially those who’ve been teased, judged, or made to feel small it can feel like armor you’re not always ready to wear.
Subtle fandom designs offer something different:
✨ They let fans recognise each other quietly
✨ They create connection without confrontation
✨ They feel intentional, not disposable
✨ They last beyond one trend cycle
Blood & Blossom isn’t about chasing what’s popular this month. It’s about creating designs that feel meaningful long after the hype fades - stickers, prints, and stationery that carry symbolism instead of shouting references.
A Small Anime Inspired Business Built on Inclusion
Blood & Blossom is an anime and fantasy inspired small business, but more than that, it’s a space built on inclusion. A reminder that loving something deeply doesn’t make you childish, it makes you human.
Every product is designed with care, from material choices to finish, because I believe transparency and intention matter. This applies not just to how things are made, but why they exist.
Which is why this blog exists too.
What You’ll Find in The Black Grimoire
The Black Grimoire is the archive of everything behind Blood & Blossom - the thoughts, the process, the lessons, and the quiet magic of running a small creative studio.
Here, I’ll be sharing:
✨ Deep-dive posts on my process, materials, and how everything’s made
🖤 Behind-the-scenes looks at new designs and works-in-progress
📦 Care guides + tips to keep your prints & stickers looking good
🎮 Bookish, gaming, and fandom-inspired content
🔍 Helpful posts for discovering new drops, collections, and shop updates
Some entries will educate, some will entertain, some will simply exist to remind you that you’re not alone in the things you love.
For Those In the Know
Blood & Blossom is for the fans who notice details. For the ones who’ve been told their hobbies are “too much” or “not serious enough.” For the quiet recognition between strangers who share a love for the same worlds.
If someone sees your sticker and thinks, “Wait… is that?”. Then the design has done exactly what it was meant to do.
This is The Black Grimoire, and this is only the beginning.
If you want early access to new designs, website-only drops, and quiet little perks from the studio, you can join The Inner Circle, my free newsletter, and I'll send them straight to your inbox.
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